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US mining giant Alcoa’s greenwashing advertising campaign breaches Ad Standards Australia’s Environmental Code

US mining giant Alcoa’s greenwashing advertising campaign breaches Ad Standards Australia’s Environmental Code

by WA Forest Alliance | Sep 3, 2025 | Media Releases, Northern Jarrah Forests

MEDIA RELEASE   Alcoa’s Huntly Minesite Ad Standards Australia has upheld a claim that a recent advertising blitz by Alcoa to support its proposed expansion of bauxite mining in Perth’s unique Northern Jarrah Forest breached 80% of the Environmental Code:...
US mining giant Alcoa’s greenwashing advertising campaign breaches Ad Standards Australia’s Environmental Code

Alcoa reported to Ad Standards Australia for allegedly misleading or deceptive conduct

by WA Forest Alliance | Aug 18, 2025 | Media Releases, Northern Jarrah Forests

MEDIA RELEASE   Jarrah trees piled up after being bulldozed for bauxite mining Conservation groups have joined forces to take Alcoa to task over advertising claims around the environmental impacts of its bauxite mining operations in the Northern Jarrah Forest in...
Carnaby nesting site saved from mining destruction

Carnaby nesting site saved from mining destruction

by WA Forest Alliance | Aug 18, 2025 | Updates

In a huge win for forest conservation in WA’s Southwest, Cocanarup has been protected from clearing for mining in a landmark decision by the state appeals convenor and the Environment Minister. Located 15km south-west of Ravensthorpe, and encompassing around 9000ha,...

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    © 2024 WA Forest Alliance

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